Good is "Good" but is it good enough? Sometimes it isn't. It's hard to let it go of "good" to pursue greatness. Many of us get galvanized by the comfort that good brings into our lives. Totally understandable because who wants to gamble away comfort? I had a hard time letting go of my prior job to go "all in" on Bravo. I was getting paid well and had great benefits. It was "good" and me and my family were comfortable enough. I had to do it though because Bravo would've suffered without me being there 100% I could not go through life thinking "what if?" Enjoy.

Transcript:

It's not where you're at. It's where you're trying to get to. I felt like good was keeping me imprisoned because if that doesn't make you happy and you wanna get to something, then you have to go out there and you have to leave good behind. Good is good. It is what it is. But if you want greatness, sometimes good can be a killer of greatness. Guys, thank you for joining "The Bravo Audio Show." My name is Rene Aguirre. I'm the owner of Bravo Concealment. You guys know who I am. I'm waving to everyone out there on YouTube land. Guys, make sure you go to our YouTube page and subscribe, Bravo Concealment.
 
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Today, let me just get to it. It's gonna be quick. I wanna talk about how good is a killer of greatness. Good is a killer of greatness. If you're stuck on good, sometimes it could be dangerous, and it won't allow you to go out there and try to venture into something different because you're good. Good is good. There's nothing wrong with good. Good is good, and that's the problem because good is good. Do you wanna gamble good? A lot of people don't. They're comfortable, right. And you can... Again, this isn't finances. This could be anything. You could be in a good situation, so you're comfortable. You're in a comfortable place. You're in a good place, but that can stop you. It can stun you from trying to go out there and do something that you wanna do.
 
It did with me 20 years at the post office, guys. Twenty years, and I always knew that I was a round peg in a square. It just didn't work for me, right? But it was a good paying job. It had good benefits. I could retire and I could retire comfortably. Comfort, good, right? But I always knew that there was something in me. There was just... I always tinkered with stuff. You know, throwing a 350 engine into a 1973 Scout, the Scout wasn't even four by, going out there, finding, you know, a front axle, making it four by, transfer case, a different transmission, doing all that. And not just that. I did a bunch of stuff.
 
But I always had this in me that, you know, I just...I felt like good was keeping me imprisoned. I eventually just ventured out, and it worked out well for me. Thank God, you know, and I kept my job while running Bravo and it got to a point where I just needed to be at Bravo, you know, 8,10 hours a day because if not, it was just starting to suffer so I left my job. And it was one of the hardest decisions that I ever had to make. Why? Because it was a good job. If it wasn't a good job, it'd be easy.
 
Let me tell you, guys. If I was out there doing something that was horrible and it didn't pay well and there was no future in it, I would have ventured into something a lot sooner. But, at the same time, I know when to count my blessings and, you know, the working at the post office, it was good to me. It was a blessing. But at the same time, I feel that it kept me. But it's okay. Everything worked out well. I also know that things work out well. Twenty years, I don't know why, but it took 20 years for me to just kind of disconnect and go out there and do it. I was scared, whatever it was, but it worked out well. You know, I'm still young. I feel young and here I am. Here we are at Bravo eight years later after we started Bravo and we're doing good.
 
But, don't we wanna be great? Yeah, so we're always striving. We're always going forward, and that's where a lot of companies fail because they find themselves in a good situation, in a comfortable situation, and then they relax. But guess what happens? Your competition doesn't relax. They're out there, and they're grinding it out. They're grinding it out harder than you are and by the time you know it, they pass you, and you don't have any sales, and everything just goes bad. It goes south, and that's why a lot of companies fail.
 
Don't be stuck on good. Good is good. If you're okay with good, do it. Go out there and be good. There's nothing wrong with good, but if you wanna be great, if you want to take it to that next level, good can stop you from that. Nothing wrong with good because not everybody wants to be great or not everybody can be great. Again, guys, I'm talking in business. I'm talking in venturing out and trying to do something that you really wanna do, something that you're passionate about, something that you have interest in. Not just business but in anything. It could be sports. Well, sports is a business. So it's about trying to choose something different because that's your passion. But if you're comfortable, it keeps you from doing that.
 
Again, this isn't about finances or anything. It's about trying to do something that you're passionate about and eventually trying to be happy. You know, waking up on Monday morning, tap dancing out of bed, wanting to go to work Monday morning, not crazy about the weekends because it kind of slows everything down. Of course, if you have a family, you love it, right? Spend time with your kids. But in the business sense, you really wanna get in there and just grind it out on a daily basis. And, you know, if you wanna be successful, you've gotta work the weekends. I still work the weekends. I'm out there. I'm at home. I open up my laptop. I'm on my phone. This thing, guys, this thing, you can run... I can run Bravo on that phone, be on an island in the middle of, I don't even know if there's an island in the Gulf of Mexico, but I can be out there somewhere and I can, if I have internet, I can run Bravo. This is just such a powerful tool, guys, such a powerful tool.
 
So try something. Venture it. I know good is good and it's kind of hard to kind of, you know, pull away from good, but that's why... Have you ever heard stories where, you know, we were immigrants, and we came, we were...you know, it was poor? We left that country. We came to America. And those guys...I mean, they succeed, and they are, like, you know, they're straight to the top, and they're full throttle but because they understand. They came from... They had nothing to lose. Nothing, and sometimes, that's the best. When you have nothing to lose, sometimes that's the best situation to get to greatness because you've got nothing to lose, nothing. And so, it's harder for people to go out there and start a business when they have a family, of course, because you've got a lot to lose. But again, that doesn't mean that you can't.
 
Please understand, guys, I'm not saying that well, you know, if you're born wealthy then it should be easy for you to find greatness. No. That's not what I'm saying. What is good? Again, it's not finances. It's not financial. It's your situation. There's a lot of kids that are born to wealthy families but they wanna be an artist, or they wanna be a musician. So how do you do that? You know, I've heard stories where kids in inner cities that were wealthy, they wanted to be in music. You know, they wanted to be in hip-hop, and rap and, you know, they didn't have any street cred because, no, man, you come from a wealthy family so get out of here.
 
And so they had to overcome that. You know, so everybody has to overcome something. And so good is not finances. Good is just being in a situation where you're comfortable, right? And it can happen to anyone. Whether you're an immigrant or you were born in a wealthy family because it's not where you're at. It's where you're trying to get to. It's not where you're at because if that doesn't make you happy and you want to get to something then you have to go out there and you have to leave good behind.
 
So, guys, again, nothing wrong with good. Good is good. It is what it is, but if you want greatness, sometimes good can be a killer of greatness. Who wants to leave comfort? Nobody likes change. Nobody likes discomfort, right? Good can be a killer of greatness. Go out there, find out what it is that you're good at and take it to the next level. Become great at it. And always remember, that if you're in a situation where it's comfortable, and you're in a situation where it's good, it's gonna be hard. It's gonna be hard. It's always hard, but it's just gonna be hard to make that switch. The way I did it is I started Bravo, and again, like I said, Bravo just couldn't run without me, so it got to a point where I just had to disconnect, and it was a hard decision, but I had to do. It would have been a lot easier if I was at a crummy job. So guys, understand that, know that.
 
Guys, thank you so much for listening. It means the world to me. You guys are awesome. You guys are killing it. That's me pounding my chest for all you guys out there. Make sure that you go to our website. Go check out Bravo Concealment. We have awesome deals all the time. My EDC for today is a Glock 19 in a Trojan gun holster. There it is right there. I'm holding it up for all you guys on YouTube watching the video. I love it. I run appendix about 80% of the time. The other 20% of the time, I run it at about four or five o'clock position, single belt clip.
 
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Rene Aguirre is the founder and owner of Bravo Concealment. Rene has been carrying concealed on a daily basis for over 8 years and has been a CHL (concealed handgun license) holder for more than 20 years. Finding a high interest in firearms for many years, Rene started Bravo because of the “lack of” a good concealed carry holster on the market.