It is not the strongest of the species that survives but the most adaptable. This can be applied to everyday life, such as work, relationships, concealed carry and even in business.
You have to be willing to change in life, in everything that you do. It is not the strongest of the species that survives but it is the one that's most adaptable. Change, if you don't change with it, will leave you behind. Find out what's working, what's working for other people, and then think, "Would it work for me?" And if it would work, then do it. Try it, what do you have to lose? Nothing.
Thank you for joining the Bravo Audio Show. My name is Rene Aguirre. I'm the owner of Bravo Concealment, guys. Guys, let me just say this. Change, who likes change? Nobody likes change, right? Nobody, but yet it's essential. Change is, I wrote it down over there. Change is the basic law of nature. It is the basic law of life. You have to be willing to change in life, in everything that you do, the way you take in information, the way you, you know, come up with certain answers to certain things.
Things change guys. What I thought was right five years ago, five months ago, five minutes ago could be something totally different because I learned something. You know, it's all about the learning process. Professor Megginson said talking about Darwin, saying that, you know, "It is not the strongest of the species that survives, but it is the one that's most adaptable." You have to be able, you have to be willing to adapt in this world, especially in business.
You have to be willing to adapt, guys. You know, a lot of, a lot of people in business are going by antiquated notions that they learned or that maybe worked 30, 40, 50 years ago. It's not the case anymore. Things change so fast guys nowadays. It's amazing. I mean, I was talking about emails and about how, you know, if you send more them one email a week you're going end up spamming people and they're gonna start bailing on you. That was the case 10 years ago, but that's how fast things change.
I mean, things like that didn't change. You think that things like that changed in the '40s and the '50s. I mean, yeah, there was change, I get it, but not at the speed that it is now. It's super-fast. What worked yesterday may not work today. It's amazing, and so you gotta stay on top of things if you want to be willing to accept change and go with it you have to be on top of things, you have to be able to see, you have to be able to forecast and see what's coming. Change, if you don't change with, will leave you behind.
The market is always changing, always changing, guys. What did Jeff Bezos do? What 15 years ago. Whenever he started Amazon, 20 years ago. I mean, Amazon has truly been a force in the past five,-six years, maybe more. But, man, the last two, three years I was checking out their annual report, they started making money about three years ago. Before that they were in the negatives. They weren't ROI positive. Well, maybe they started making money about four years, somewhere around there.
Amazon changed the game. But guess what Amazon is doing now? You think Walmart and you say, "Well, Walmart is finished because of Amazon." No, you need both. Brick-and-mortar and e-commerce, they're gonna rock it, man. They're always gonna do well. Well, I don't wanna say always, but they're gonna do well. What Amazon is, what Jeff Bezos is doing, he's investing in brick-and-mortar now. I think he's going after you know, the dollar store and stuff like that. He's gonna build small neighborhood stores where you can walk in, get what you want and take off, and you don't even have to, like, swipe a card or anything because your information, your Amazon pay is gonna be on your phone. He's gonna have some sensors. They're gonna know who you are, and you just walk out of there and it automatically charges your Amazon pay.
I mean, just crazy stuff but Jeff Bezos is going brick-and-mortar, guys. Brick-and-mortar, what does that tell you? That brick-and-mortar still works. Now was there a change in brick-and-mortar? Yes. What happened with Walmart? They went e-commerce. Things change, guys. I think Walmart was a little late on the e-commerce but they're back on their feet. Walmart is doing great, man. You check out their annual report. They're doing awesome. They're killing it. Guys, things change, even big corporations know this.
Look at Vans. I heard Vans took off the last two, three years. Why? Influencers on Instagram. If you search the hash tag Vans, and I know you may get it mixed up with, like, an actual van, but Vans...I mean, I think it's Nike has the most hashtags, and it could be Adidas then its Vans. Crazy, man. When 10 years ago people weren't even talking about Vans. I've always had a pair of Vans because I'm from, you know I grew up in the '80s and so Vans were always big. I've always liked Vans. But dude, guys, I'm telling you things change. The people that are losing and that were losing 10 years ago are suddenly back on top.
Look at Champion athletic wear. What's going on? You know what it is, it's social media, guys. Things change, man. I'm telling you. But we're so stuck on, well, our website has to be perfect and the sales funnel. And that's all important guys, the sales funnel is super important, and so work on it if it stinks. Work on your website if it stinks, but if you think that by changing the color on your website it's gonna take you from zero to hero, no. If you think that by changing your logo because, "Oh, man, our logo is so old fashion. It's not gonna work." No, it's not gonna take you from zero to hero.
You guys, people spend way too much time on logos. It's like launch the website, man, launch your product. Don't worry about the logo. Look at Coca Cola, same logo for, you know...how long has Coca...what 100 years? It's not about the logo. It's not about how the website has to be perfect because if it's not... No, man. You what it is? It's about going out there and creating attention, knowing what's working, what's changing.
It's not the strongest that survive, it's the one that's most adaptable. The one that adapts the most is the one that survives. I was reading Made In America, Sam Walton this guy, you know what this guy would do? He'd go to the competitor store and he got arrested, I think, in South America, I can't remember where, at Columbia or Peru. He got arrested in South America because there was a big superstore out there. He was out there with a tape measure measuring how wide the aisles were because he understood that that store worked and he wanted to know why it worked, and how it could keep so much product and inventory in one area. He was measuring aisles. He got arrested because he was crawling under clothes racks and they thought he was stealing.
Guys, he went out there and he understood that there's other people out there doing it better than them, and sometimes you need to change the size of your aisles, the size of your aisle, guys. Crazy, right? But he understood that. He understood that. He went out there and he came back and he applied it to his stores, and obviously it helped them, right? I mean, there was so many things Sam Walton did. That was a genius.
But he understood that change was necessary. He went out...Kmart was bigger than him at once, and so it's not the strongest, it's the one that's most adaptable, right? It's the one that adapts. Guys, you need to go find out what's working, what's working for other people, and then think, "Would it work for me?" And if it would, go out there and do it. Try it, what do you have to lose? Nothing. You got nothing.
You gotta be careful, obviously, you gotta have good perspective here. You know, if you're going from, "Well, these guys don't have a website, so I'm closing mine down," and you're an e-commerce store and 98% of your sales come through your website, and then obviously you don't wanna do that. Guys, I'm talking, you gotta have some kind of common sense here, man. And obviously, you do, because if you have a website and you're selling, you obviously have enough common sense. You have enough IQ to understand those things.
Find out what works for other people and see if you can apply it to yourself. It doesn't matter if it's in the same niche. I mean, you could be sending, we sell gun holsters, I could be looking at, you know, Mattel toys, I could be looking at Walmart, I could be looking at makeup. Whatever, guys. It's business and the market is the market. The market doesn't care if you are black, white, Asian, man, woman, the market does not care. The market speaks and that's another thing, you need to find out what the market wants or what the market is doing. Guys, I'm telling you, change is super important, guys, super important, and I'm talking in business but it's important in every aspect of life.
Change is the basic law of nature. The basic law of nature. Go out there, find out what's working, guys, see if you can apply it to what you're doing, and get it done. Guys, thank you for listening. It means the world to me. You guys are awesome. There it is, man. I'm pumping my chest like [inaudible 00:07:55]. You guys are killing it, man. Thank you very much. It means the world to me, guys.
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Rene Aguirre is the founder and owner of Bravo Concealment. Rene has been carrying concealed on a daily basis for over 8 years and has been a CHL (concealed handgun license) holder for more than 20 years. Finding a high interest in firearms for many years, Rene started Bravo because of the “lack of” a good concealed carry holster on the market.