Process is King. Bravo Concealment has a great process which in turn can pass on the savings to you, our customers. Many people don't understand that your maximum output is what is gonna dictate how many you can sell and how to set the best price you can for the greater Return On Investment. Enjoy.
If you make them faster using the same process, yes, maybe the quality isn't gonna be there. But if you make them faster using a better process, the quality can excel and it can exceed. Does it fit well? Does it fit right? Is it consistent with other Bravo Concealment holsters that I have? I'm telling you, process is king, guys.
Guys, thank you for joining the Bravo Audio Show. My name is Rene Aguirre. I am the owner of Bravo Concealment. Guys, thank you so much for being here, means the world to me. You guys know this. Sound like a broken record here. But hey man, I gotta give credit where credit is due. It's due every single episode. You guys are awesome. Thank you so much for everything that you guys do. I'm adjusting the Bravo cam here. For everybody out there on YouTube land, thanks so much for watching our videos. Thank you so much for listening.
Guys, today, I wanna talk about how process is king, meaning manufacturing process. Now, we're manufacturers. Bravo Concealment manufactures gun holsters. That's what we do. That's our bread and butter. That's it. You know, the podcast and all that, that's not a means to an end. But everything that we do is basically to go out there and try to get customers to buy our products. Now, that doesn't mean that the stuff that we do is all fake and it's... no, man. This is me. This is who I am.
The podcast that we have out there, the close to 60 podcasts that we have put out, that's all legit. You know, one thing, and I've said this before, on social media, you can fool people for a while, but after a while, after 60 episodes, after 60 podcasts, they ain't fooling nobody. You know? The truth comes out. You are who you are. So if you guys are gonna go out there and promote yourselves, then be real, be true, guys. Be true to the truest form because I'm gonna tell you this, if you're gonna be on there long enough, people, everything's just going to surface and the truth is always gonna rise to the top. And so, just be real, be authentic, be yourself.
Today, again, wanna talk about the process and how the process is king in manufacturing. The reason that we can offer great deals, guys, awesome deals, on our gun holsters, the reason we can do that for you guys is because of our process. There's other things involved around that. You know, the business side of it, knowing your numbers, and knowing, you know, your cost of goods, and what's your return of investment, and, you know, all that stuff. But when it comes to the process, to manufacturing, knowing what your maximum output is super, very important. Knowing how many holsters you can make on a certain day, you know, within a certain week, within a month, knowing your maximum output will definitely allow you to go out there and set the price that you need to set. Now, the market sets the price, obviously. When the market says, "I'm not gonna pay this much for it," then you need to find a way to go around that and get to where the market is.
The biggest mistake that a lot of people make is a lot of companies or people that are starting companies is that they try to convince the market what the product is worth. And that's a very hard, almost impossible, thing to do because unless you're the only guy that makes it...I'm not talking about, "Well, I'm the only guy that puts that little red dot on a wholesale." No, no. If you're the only guy that makes a certain product, then, yeah, you obviously own a big share of the market, right? Or, if not all of it, then you get to set your price. But look, if there's competition, the market sets the price, guys. Competition is great because it allows the market to go out there and set a price. And so, the biggest mistake that a lot of people do is that they try to convince the market otherwise, that it's worth this much.
So, what Bravo did is that it made its process a whole lot better. And at the same time, and this is key, at the same time, it made the gun holster a whole lot better. And so, there's a lot of people that think, "Well, if you make them faster, then the quality isn't there." No. If you make them faster using the same process, yes, maybe the quality isn't gonna be there. But if you make them faster using a better process, no way man, the quality can excel and it can exceed to the point that if you have a process, if its proprietary to you, if it's proprietary, if it's a process that other people don't have yet, then what you can do is you can set your quality control and you can set it to the point where it's gonna be better. The quality of your product is gonna be better, a process that other people are using. If it allows you to get faster and your quality control is good, then that's gold, man. That's gold.
And so, Bravo, to a certain extent, has reached that goal, that process. And so, we have a great process, guys, and that allows us to offer you a great gun holster, great gun holster, at a great price. That's what allows us to give you 30-day money back guarantee. It's because of our process and because of we're so sure about the gun holster being solid and being something that you're gonna like. I mean, we pretty much eliminate a lot of the risk. When you have a good process, you can eliminate a lot of the risk. And some of the risk, I mean, you're talking about, you know, does it fit well? Does it fit right? Is it consistent with other holsters? Is it consistent with other Bravo Concealment holsters that I have? And this process allows us to do that.
I'm telling you, process is king, guys. And so, we have that. And we can allow to pass on the savings to you, which is what we do. That's why our prices are lower than other people's prices. That's why we can offer free shipping. Let's not forget free shipping, guys, free shipping.
There's other companies that may have, you know, a better price than us. You know, we're talking about maybe a couple of dollars, couple to the true meaning of the word couple, to, but they tack on $12 on shipping. We don't do that, guys. We offer free shipping, guys, on all our products, and it all goes back to process. It really just goes down to that. Our process is awesome.
And you guys on YouTube, you'll be able to see as I'm talking, we'll show you some of the things that we do. And you guys have seen the CNC machines that we use. If you guys follow us on Snapchat, and if you guys follow us on Instagram story, which I hope you guys do, go out there and follow us on Snapchat. We're under Bravo Holsters. Instagram stories, we're under Bravo Concealment. We show you the molds, the way we cut the molds, the measurements that we take in cutting the molds. I mean, everything. We use CAD files. We use a 3D Romer Arm to scan the gun. And then we create solids off of that, 3,000th of an inch. I mean, that's the thickness of a human hair. I mean, we can get to that level, and we do. And so, it allows us to create great, great molds made out of 6061-T6 aluminum that can last forever. Molds that...you know, after a lot of the heating process, we use heating elements that are industrial. And so, you know, if you're gonna go out there and use another form of material to make these molds, that heating element can really eat away at your mold. And so, we use top-grade aluminum to do this, and so it allows for the molds to stay consistent through and through. It all goes back to our manufacturing process. How many holsters can we make at a certain time? And so, it allows us to pass on the savings to you, our customers.
I'm telling you, no one's doing what we're doing. No one's giving you a great price, a great holster, 30-day test drive. I mean, that's why we tell you, "Go out there, test-drive it, man. Test-drive it like you stole the car." Like, we don't condone stealing, but, guys, test-drive it. Go out there. Take it to the range, roll over on it, get it dirty, jump in the swimming pool with it. Whatever you want to do with it. You don't even have to clean it. Even if something happens and there's a scratch or maybe even some signs of crazy wear or whatever, don't worry about it. I mean, even if your dog gets a hold of it and chews it, and then, you know, you email us telling us, "I'm sorry, man. I was going to return it but my dog got a hold of it." Guys, we'll take care of it. We can offer that because of our process, because of how fast we can make this, because of the cost of goods. And that's all due to our process. Guys, process is king.
If you guys are out there and you're manufacturers, one of the biggest things that you need to work on is on your process. Process is king, guys. I don't know, I've already said that like 10 times. It really is in manufacturing. If you can make it faster and better at the same time, then again, you've struck gold, and that's where Bravo's at. And we're constantly trying to make our process better. At this time, at this moment, we're constantly trying to make our process better. It's a never-ending thing, because the better your process, the better offers we can offer you, our customers. It just comes down to that. It really comes down to that.
We wanna pass on the savings to you. I've told you guys, I'm not the type of guy that want 10 years, I see Bravo here or there. I don't like to do that. But I can tell you this, I'm not gonna stop until everybody owns a Bravo Concealment holster, until everybody has a Bravo Concealment holster in their hands. Now, is that realistic? Probably not. But there you go. That's my mindset. Go out there, find out how you can make your process better.
We don't only sell gun holsters. Here's the torsion gun holster, right? We're actually sharing with you what it is that works for us. We're giving you information, guys, especially, again, if you are an up and coming company and you're a manufacturer, it's your process. Your process will allow you to produce these at a better rate and then just pass on the savings to the customer. It'll allow you to get more customers because of your price, and it'll allow you to go out there and start marketing the way you're supposed to market, because if you don't have a good process and you get a big order, then how are you gonna fulfill it? How are you gonna fulfill that order? One of the reasons that people don't go out there and market is because they don't want the orders because they can't handle them. It's all process. Process is king, guys. Process is king.
Guys, thanks so much for listening. And I hope this helps. Again, this is just a manufacturer, owns a company, Bravo Concealment. We make gun holsters, and I'm just sharing with you what worked for us, what we found out through just hustling, and failing, and, you know, sleepless nights, what we found out that works for Bravo. And one of the biggest things, one of the main things, in manufacturing is the process. Ultimately what it is, it comes down to what is your maximum output? That's it. And a great maximum output will allow your cost of goods to go down, and then, in turn, passing the savings on to you, our customers.
Guys, thank you so much for listening. Guys, go follow us on Facebook. Go follow us. On Instagram, we're under Bravo Holster. Snapchat and Twitter, Bravo Concealment. Go to our YouTube channel, yes, you, I'm talking to you. Go to our YouTube channel. We've got crazy videos out there. If you're watching this on YouTube, obviously, you found our YouTube channel. Make sure you subscribe, guys. Make sure to share our videos. We're constantly putting up videos. Go to bravoconcealment.com. Go check out the awesome prizes that we have. And we're passing on the savings to you guys with free shipping, 30-day money back guarantee, unlimited lifetime warranty.
Holsters starting at 39.99, guys, 39.99 with free shipping. That ain't no joke. Go check it out, bravoconcealment.com, guys. And while you're there, check out our testimonies. And while you're at Snapchat and on our Instagram story, check out the testimonies that we share almost on a daily basis, guys.
Guys, thank you so much for listening. You guys are killing it. You guys are rocking it. The podcast is doing great, and I owe it all to everybody out there. Real quick, I wanna give out a shout out to Jeremy Colombo. He actually called and he spoke to one of our reps for a very long time thanking us for the Bravo Audio Show. So Jeremy, thanks a lot, man. I truly appreciate it. Again, guys, thank you so much for listening. I will talk to you guys soon.
Rene Aguirre is the founder and owner of Bravo Concealment. Rene has been carrying concealed on a daily basis for over 8 years and has been a CHL (concealed handgun license) holder for more than 20 years. Finding a high interest in firearms for many years, Rene started Bravo because of the “lack of” a good concealed carry holster on the market.